Our mission at Alice + Whittles is to design and develop fashion essentials for the global citizen. Each project and idea embodies our aesthetic and ethical principles - design simplicity, craftsmanship and the careful use of sustainable materials. Going as far back as the raw materials, we are bringing the skills of local small scale producers/artisans from around the world together to create pieces with a history.

We build long term partnerships with our producers and are deeply engaged in the value chain; taking into consideration fair pay, working conditions, advance payments, improving the relative position of women and other disadvantaged groups and continued improvement in environmental standards while making beautiful products that our customers want and love.

This mission is something that embodies all our decisions and partnerships. We will constantly strive to better our practices while challenge ourselves to think out of the box in addressing the needs of our value chain and customers.